This category is designed to recognize packaging innovation. Packaging is much more than just appealing graphic design and can include advances in product tracking, security, grouping of complimentary products, reducing waste and increasing sustainability, more effective use of retail real estate and of course increased sales through innovative design. Packaging must have been first released in Australia after 9th April 2017.
Entrants should demonstrate:
- The role of research in developing the packaging
- A high degree of innovation and a clearly defined objective for investing in the new packaging
- How the packaging innovation reduced costs, improved efficiencies or increased sales
- Objective (10%)
- Solution (30%)
- Innovation (30%)
- Result (30%)
Free to all Australian Auto Aftermarket Expo Exhibitors. A $500 fee per two entries will apply for non-exhibitors.
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